Sidler Studios logo featuring a black cat with golden eyes and a white crescent moon on its forehead, centered above the words ‘SIDLER STUDIOS – Digital Alchemy’ on a black background.

This Isn’t Your Average Business Blog

Forget listicles and fluffy how-tos. This is digital strategy with teeth: real talk on SEO, websites, AI, and visibility for small business owners who are done guessing.

  • Web Design ≠ SEO (And Nobody's Telling You)

    Web Design ≠ SEO (And Nobody's Telling You)

    Why your beautiful website isn't bringing in clients, and what most small business owners don't know when they hire a designer.

  • Your Traffic Spikes, Then Disappears: The Dark Side of Paid SEO

    Big tech platforms make money by keeping you dependent. Once you start paying for visibility, their algorithms learn to expect it. When you stop, your organic reach drops — sometimes even lower than before you started.

  • Stop Worshipping the Algorithm: Build a Website That Works When You’re Offline

    Stop Worshipping the Algorithm: Build a Website That Works When You’re Offline

    The algorithm is not your enemy, but it’s definitely not your savior. It’s math. It’s code. It’s a reflection of collective behavior, not divine intervention.

    And yet, business owners chase it like it holds the keys to success. 

  • If Your Website Looks Great but Isn’t Getting Found, It’s Not Pretty. It’s Broken.

    Your website can look incredible and still do absolutely nothing. I see it all the time: clean layouts, dreamy color palettes, perfectly curated fonts, but zero visibility. 

  • Building an AI Team That Actually Feels Like Mine

    What started as total resistance turned into one of the most surprising collaborations of my creative life. So, Here's what I've learned from building an AI team that actually feels like mine:

  • Before You Prompt: A Human-First Way to Start Using AI

    If you’ve been circling AI with curiosity—but feel overwhelmed, resistant, or just not sure where to begin—you’re not alone.

  • You Don't Need More Content You Need More Clarity

    Every week, I watch business owners exhaust themselves creating content that doesn't work. They're posting daily, batch-creating reels, and ...

  • AI Won’t Replace You

    The headlines are exhausting: "AI Will Replace 300 Million Jobs!" or "ChatGPT Is the End of Human Creativity!" Meanwhile, you're over here trying to ...

  • Your Website Isn't the Problem

    Here's the thing: most small business owners think they have a website problem when they actually have a messaging problem. 

More Brewing behind the curtain!

In the Meantime, Come follow me on Substack for more posts, articles, ramblings and more!
Cover of Substack post titled “I’m the Digital Lorax, I Speak for the Humans"
Cover of Substack post titled “I’ve Worked in Tech Since Before Instagram. Here’s What Still Matters.” by Sidler Studios. A hand holding a smarphone with Google's homepage showing..
Cover of Substack post titled “I Trust the Planets More Than I Trust Most People in the Tech Industry"
Sidler Studios logo featuring a black cat with golden eyes and a white crescent moon on its forehead, centered above the words ‘SIDLER STUDIOS – Digital Alchemy’ on a black background.

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