Human-first strategy starts with a human (and her black cat).

I’ve spent over a decade helping women and small business owners create calm, confident visibility online without losing time, money, or energy to systems that weren’t built for them.

I’m Chelsey, a strategist, tech tutor, and guide. I design ethical AI systems, digital strategies, and grounded tools that help tired-but-determined entrepreneurs get found and feel capable. No gimmicks, no jargon. Just human-first support built around how you actually work.

Elegant black cat sitting and looking up, crescent moon marking on forehead.

Certified. Experienced. Human-First.

Trust matters.. especially when you’re inviting someone into your business systems. I bring both formal certifications and lived experience to the table, including:

Beyond the certificates, what matters most is this: I care about building systems that actually work for real people. My role isn’t just to strategize; it’s to help you feel confident, capable, and supported.

Quick snapshot of my background:

25+ years creative tech roots — started designing & editing at age 8, still bringing that hands-on craft into today’s digital strategies
10+ years in websites & visibility — building, optimizing, and helping small businesses show up online since 2013
Front line business experience — from kitchens and customer service to regulated industries and social media marketing “before it was cool,” I know the realities behind the systems
Studio by design, not default — this isn’t how I pictured my life, but my people kept needing help and I’m here to translate it. Real human care in a tech world that often forgets the humans using it

Growing Up With Tech

I’m part of that micro-generation of elder millennials who came of age alongside the internet. I’ve watched it evolve in real time — from HTML blogs and MySpace gradients to SEO algorithms and now AI assistants. That lived experience means I understand both the back end and the big picture.

Why that matters

Most of my clients are perfectly capable. They are just tired of Googling how to connect nineteen platforms or decode the latest algorithm. They do not need another funnel.

What they need is clarity with digital tools, grounded systems that conserve their energy, and a trusted partner who can meet them where they are. That is where I come in.

I am not here to overwhelm you with jargon or hustle culture. I am here to build the systems you wish existed and to make sure you feel good using them.

Behind The Curtain

When I am not helping clients create calm systems, I am tending to the kind of life that keeps me grounded, creative, and clear:

Cooking big meals and stacking the fridge with mason jar leftovers
Rearranging my room for the fourth time this season
Whispering encouragement to new leaves while watering plants
Telling my black cat to please stop walking across the keyboard
Letting a breeze remind me to pause after hours of design tweaks
Vibing to an Enya remix while reorganizing client folders
Juggling five creative projects at once and loving every minute

Human-first strategy, made for real life.

What I offer is not cookie cutter. It is custom, intentional, and rooted in lived experience, mine and yours. Whether we are mapping your website, refining your visibility, or building a custom AI assistant, every system I design is built to support:

clarity
ease
momentum

If that is what you have been looking for, you are in the right place.

Empowering small businesses to take up space online.