Website, SEO, and AI Search FAQs
Clear answers for business owners and professionals ready for their next phase.
Whether you’re considering a website redesign, SEO support, or want to understand how AI-driven search affects your visibility, this page breaks it down in plain language. No scare tactics. Just clarity, context, and what working together actually looks like.
Website Redesign
How do I know if I actually need a website redesign?
If your website feels confusing, outdated, or no longer reflects the business you are running now, a redesign is usually the right move. Many of my clients have outgrown a site they built earlier and feel a quiet friction every time they send someone there. A redesign is about creating a foundation that supports where you are now and where you are going, not just making things look prettier.
What is included in a website redesign with you?
Every redesign starts with deep research and strategy. From there, I handle structure, flow, copy support, SEO foundations, local visibility, and GEO considerations so your site is clear for both humans and search systems. This is not a template or a quick swap. It is a custom build shaped around your business, your capacity, and your long term goals.
How long does a typical redesign take?
Most redesigns take between four and twelve weeks, depending on scope, number of pages, and how quickly decisions and feedback come together. I build timelines that respect real life. My clients have families, full calendars, and businesses to run, and the process is designed with that reality in mind.
Do you work on my existing platform or do I have to migrate?
In most cases, I work within your existing platform. I regularly redesign sites on Squarespace, Showit, Shopify, Wix, and other no code or low code systems. Platform changes only happen if there is a clear strategic reason.
SEO, Local SEO, and Visibility
What is SEO and why does it matter for small businesses?
SEO helps your website show up when the right people are actively looking for what you offer. For small businesses, it is one of the most sustainable ways to grow visibility without relying on ads. Good SEO is not about tricks. It is about clarity, structure, and alignment between your website and real search behavior.
What kinds of SEO services do you offer?
I offer two paths: SEO coaching and done-for-you SEO. Coaching is best if you want to learn and implement with guidance. Done-for-you SEO is for business owners who want the work handled for them. Both start with research and strategy. The difference is who does the implementation.
How do I know which SEO path is right for me?
If you have time to implement and want to understand what is happening, SEO coaching is a good fit. If you want expert execution without learning the details, done-for-you SEO is usually better. If you are unsure, we start with a conversation and decide together.
Do you focus on local SEO?
Yes. Local SEO is especially important for businesses serving a specific region. I build local signals into site structure, content, and technical foundations in a way that supports visibility without making the site feel forced or spammy.
How long does SEO take to work?
Most businesses see early movement within three to four months after implementation. Sustainable results typically build over six to twelve months. SEO is cumulative. It works best when the foundation is solid and allowed time to compound.
Can I do SEO without redesigning my website?
Sometimes, yes. Some businesses start with SEO improvements on an existing site. However, if the structure or flow of the site is actively working against visibility, a redesign often produces better long-term results because everything is built together instead of patched.
Do I need to create a lot of content for SEO?
Not necessarily. We usually start by improving what already exists. New content is only recommended when it supports a clear strategy and makes sense for your business and capacity.
Is SEO a one-time project?
SEO is not a one-time task. The intensity changes over time, but visibility needs to be maintained. Some clients continue with ongoing support. Others transition to lighter maintenance once the foundation is strong.
Do you guarantee rankings or results?
No. Anyone who guarantees rankings is not being honest. What I do guarantee is ethical, strategic work focused on long-term visibility, clarity, and sustainable growth.
GEO and AI Search
What is GEO and why does it matter?
GEO refers to how your business shows up in AI driven search tools like ChatGPT, Gemini, and other large language models people now use to find recommendations. These systems rely heavily on clarity, structure, and consistent signals. GEO is not hype. It is about making sure your website communicates clearly in this evolving search landscape.
Is GEO separate from SEO?
They work together. SEO bui lds a strong foundation for traditional search, while GEO focuses on how your business is understood and referenced by AI systems. When done well, the same thoughtful structure supports both.
Pricing and Process
How much does a website redesign typically cost?
Pricing is custom and based on scope. Smaller redesigns often begin around five thousand dollars, while larger projects can reach ten thousand or more. After reviewing your intake, I provide clear recommendations so you understand what level of support makes sense.
Do you offer payment plans?
Yes. Many clients choose payment plans to spread the investment over several months. This work is meant to support your life, not strain it.
Do you offer smaller ways to work together?
Yes. Some clients begin with research, strategy, or focused support before moving into a full redesign. These options allow you to get clarity and expert guidance without committing to a larger project right away.
Working Together
Do you work with clients outside of Baltimore?
Absolutely. I work with clients across the United States and occasionally in person when it makes sense. While local Maryland work is important to me, geography is never a limitation.
What makes your work different from agencies?
I work slowly, intentionally, and with care. I take on a limited number of clients at a time, stay involved throughout the process, and explain what I am doing and why. This is not a volume model. It is a partnership built on trust, clarity, and long term thinking.
Do you offer support after the project ends?
Yes. Some clients prefer to take the keys and run. Others stay on for ongoing support, refinement, or future growth. We decide together what makes sense for you.
When You’re Ready, I’m Here
Whether you’re considering a redesign, SEO support, or want help navigating what comes next, we start with a thoughtful intake. No pressure. Just clarity and an intentional next step.
Empowering small businesses to take up space online.
Built by Chelsey at Sidler Studios
Helping small businesses In Baltimore and beyond.
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