Why Your Google Business Profile is your best kept marketing secret

google business profileWebsites and SEO
Written By Chelsey Sidler

As someone who’s been working in organic SEO and web design for over a decade, I’ve learned a lot about the tools and strategies that truly make an impact. One of the most valuable—and surprisingly underutilized—tools is Google Business Profile (GBP) optimization. You’ve probably heard about SEO and how it helps your website rank higher, but what many people don’t realize is how Google Business Profile management for small businesses can produce immediate, tangible results with a much smaller financial investment.

A hand holds a smartphone displaying a satellite view on Google Maps, showing a portion of Prineville, Oregon, with parks and schools visible in the map area.

Let’s be honest: web design and organic SEO are crucial, long-term solutions that help grow your online presence over time. They’re definitely worth it, but they take months, sometimes even a year, to fully kick in. Think of SEO like planting a tree—it grows stronger and more credible the longer it’s nurtured. But what if you’re looking for a faster way to get customers to notice you?

This is where Google Business Profile optimization comes in—and it’s a game-changer. GBP is a free tool from Googlethat gives businesses a way to show up in local searches with a lot more prominence. You can either manage it yourself or bring in someone like me to make sure it’s fully optimized for local visibility. Either way, it’s one of the most cost-effective, immediate-impact solutions you can implement today.

Why Google Business Profile Matters

It’s no secret that Google is the gold standard when it comes to search engines. And they want businesses to use their tools to the fullest. The more you optimize your Google tools, the more Google rewards you with visibility.


Here are some stats that show just how crucial this is:

  • 97% of users learn about local businesses online, with most discovering them through Google Business Profilepanels. Even if they drive by your business every day, they’re still likely to check your GBP profile before making a purchase.

  • 64% of consumers use Google Business Profiles to find contact information, meaning that if your details aren’t updated or easy to find, you could be missing out on a ton of potential business.

  • Listings with photos are twice as likely to appear reputable. And let’s face it, when people see professional, authentic photos of your business, it builds trust.

  • Over half of all interactions with Google Business Profiles lead to a website visit—and that’s the first step to converting a searcher into a customer.


Ready to Boost Your Online Presence?

If you’re ready to take the next step but aren’t sure where to start, feel free to reach out! I offer affordable Google Business Profile management designed specifically for small businesses. Whether you need help with the initial setup, ongoing management, or simply optimizing what’s already there, I’m here to guide you.

Why wait? Let’s work together to optimize your Google Business Profile and get your small business noticed today!


Chelsey Sidler
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Why I Love Helping Small Businesses Shine on Google Maps