Website Strategy Without the Overwhelm (Or the Bullsh*t)
You don’t need someone to take over your whole site. You need clear, honest guidance, and a plan that respects your time, your energy, and your business.
The Backstory That Built This
My first job in web design was at a small agency that actually did things right. But as I moved deeper into the industry, I saw the dark side.
Gatekeeping. Overcharging. Clients locked out of their own domains.
People ghosted by their designer, stuck with broken sites they couldn’t fix.
Small business owners paying thousands for websites that didn’t reflect who they were—or didn’t even work.
So I started doing things differently.
I built websites that felt personal. Approachable. Transparent.
I walked my clients through the process. I taught them the basics. I made it make sense.
I didn’t do this for big corporations.
I did it for the dreamers. The ones starting from scratch. The ones doing it all themselves..just like I did.
Because everyone deserves to show up well online.
And no one should have to spend $20K to get a website that actually works.
What I Do (Now)
Today, I focus on teaching and strategy. I don’t just build. I guide.
Whether you’re starting fresh or trying to fix what isn’t working, I help you:
- Understand where your website is helping—or hurting
- See what needs to change (and what doesn’t)
- Get a clear, prioritized action plan
- Learn enough to not be dependent on a developer every time
You can take that strategy to your own designer. Or use it yourself.
Either way, you leave with clarity, not confusion.
How This Works
- Book your free strategy consult: We talk through what’s working, what’s not, and what your goals are.
- We unpack your site together. Live walkthroughs, honest feedback, clear explanations.
- You get a custom roadmap. No fluff. Just what you need to make your site stronger, smarter, and more you.
What I Bring With Me
15+
years in systems, design, and digital strategy
75+
small businesses and entrepreneurs supported
Plus:
- Background in agency work, but soul in small business
- No jargon. No pressure. Just real help from someone who’s been in the weeds
Still Want a Full Website Build?
I keep a very limited number of full build projects per year.
If you're looking for a custom site with strategy built in from the start, we can talk about availability during your consult.
Your Website Is Your Storefront
This isn’t just a digital business card.
Your website is your first impression, your credibility, your online home.
You deserve a site that works as hard as you do.
Let’s build a plan that gets you there—without wasting your time, your money, or your trust.
Empowering small businesses to take up space online.
Built by Chelsey at Sidler Studios. Powered by coffee, color-coded systems, and kindness.
Helping small businesses across the U.S. and beyond.
© 2025. All rights reserved.